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How Dr. Dawn O’Neal is Redefining Whiskey, Sustainability, and Legacy

The name—New Dawn—isn’t subtle. Neither is the whiskey. Bourbon Blenders whiskey review and brand feature.

New Dawn Rye Now Coming 2026

Sometimes you just need a little push but stepping outside your comfort zone can lead to some amazing adventures.

As we like to say here at New Dawn, “Say no to bathtub gin, and yes to sustainable practices that will insure quality spirits for years to come.” 

A third party take on the evolution of Dr. Dawn O'Neal into an eco-conscious whiskey maven as told by friend, confidant, and world-renowned disease ecologist and whiskey enthusiast Dr. Barbara Han.

Tips for supporting Black women-led business this Women’s History Month and beyond.

Check out Dawn’s conversation with her Professional Coach, LaTresse Snead, of the Bonsai Leadership Group. You'll hear how she identified her super powers, why sustainable business is a deep core value, and how professional coaching can help you find joy.

A behind the scenes look at how small spirits brands get into stores and bars. It’s not as simple as a truck arriving at in the loading dock.