Holiday Whiskey Shopping 101
Please, I beg of you as a whiskey enthusiast, when you're looking for a special gift for the whiskey lover in your life for the holidays, if you truly want to impress, to show you’ve put in thought and effort, it’s time to look beyond the easily accessible. No shade, okay maybe a little, but if the brand has been around for five years or more and easily found in crowded liquor store aisles, “No, thank you!”
Think about it: if a bottle can be found on every shelf at your local stores, chances are your discerning whiskey lover has already tasted it, unless we're talking about bottles with price tags that belong in a different tax bracket entirely – which, let's be honest, probably aren't on your gift list. We're not talking about allocated bottles that require a secret handshake to acquire, camping out somewhere to procure, or combing the interwebs to even find. Instead, we're talking about the thousands of incredible craft distilleries and brands, many of whom, like New Dawn Distilling, may be found in a few stores here or there but also have robust online stores that can ship across the US.
Craft whiskey brands and distillers are the true innovators in the industry, pushing boundaries and bringing unique flavor profiles to the forefront because we have the flexibility and passion to experiment. Just look at New Dawn’s 6-year old bourbon, offering a rich and complex character that stands out from the crowd, or our 10-year wheated whiskey that provides a depth of flavor unlike any other wheated whiskey that speaks to years of careful aging and expert craftsmanship. These aren't just bottles; they're experiences waiting to be uncorked. These are the bottles that offer a genuinely new experience, something any enthusiast would cherish and get excited about.
This year’s must have stocking stuffer!
And it's not just about the liquid gold! For those who love to showcase their passion, craft brands push the boundaries on our merchandise too. New Dawn offers unique designs, like our stylish “My Girls” T-shirts and sweatshirts (sweatshirt now in full sized and cropped!) and “It’s a New Day” T-shirts and sweatshirts so you can rep the brand in style. For a truly unique stocking stuffer, the Mixologist's tarot deck is a fantastic choice, blending the art of mixology with a touch of the mystical.
This year, skip the predictable and give the gift of discovery and explore the world of craft whiskey – your enthusiast will thank you for it. Yes, you will most likely have to head online to truly impress so PLAN AHEAD! You can also ask your liquor store staff especially if that person is an avid whiskey drinker. And if you’ve been enjoying New Dawn all year - now is the time to spread the word! Gifts for everyone to let them in on the award-winning whiskey you’ve found.
And if you’re looking for deals this holiday season, sign up for our email list where we will be running exclusive offers so everyone you love can get the gift of New Dawn. Let’s not forget, rocks glasses plus a bottle of New Dawn are a wonderful hostess gift!
