No Thanks, Dry January: A Moderation Manifesto

January. A time for new beginnings, cold weather, and, for many, the annual cleanse known as "Dry January." But this year, I'm opting out. Not because I'm against mindful drinking—quite the opposite, actually—but because the whole concept feels a little… well, dry.

Is Someone Messing With My Water Intake?

Honestly, every time I hear "Dry January," my first thought is, "Wait, are we giving up water?" It’s a silly semantic stumbling block, but it speaks to the punitive, restrictive language surrounding the practice. When a movement sounds like it's trying to dehydrate you, I'm immediately skeptical.

Hello, Mardi Gras Season!

Down here in New Orleans, January isn't just the hangover month; it’s the ramp-up to Mardi Gras! The season starts officially on Twelfth Night (January 6th), and from then on, it’s a parade of glittering balls, king cake, and, yes, some of the best cocktail menus NOLA has to offer. Trying to navigate this vibrant, joyous season while strictly abstaining feels less like a healthy challenge and more like self-imposed social exile. A Sazerac after a chilly parade? A gFrench 95 at a gorgeous luncheon? These aren't just drinks; they’re part of the local culture, and frankly, I'd rather participate than pine.

Moderation Over Binging Sobriety

Here’s my main beef with the Dry January phenomenon: it feels like "binging" sobriety to compensate for the "debauchery" of the holidays. It’s a guilt cycle. We go all out in November and December, feel terrible in January, restrict completely, and then, come February 1st, many snap back to old habits because the strict abstinence wasn't sustainable.

The only thing I like binging is television.

Instead of this extreme pendulum swing, shouldn't we be inserting sober days—alcohol-free days—all along? Everything should be in moderation. That means enjoying a beautiful cocktail when the moment is right, but also choosing sparkling water the next night. It’s about creating healthy, sustainable practices that don't rely on a calendar. It’s about mindful consumption, not month-long deprivation.

A Toast to My Sober-Curious People (But Not With a Cocktail)

However, just because I'm not participating doesn't mean I'm not supportive of my people who are. If you're using this month to explore your relationship with alcohol, reset your system, or simply challenge yourself, I raise a glass of sparkling cider to you.


Good luck in your sober-curious endeavors! Just remain curious, and for my sake, maybe stock up on the good stuff for next month. Because while I won't be joining you in abstinence, I will be joining you on February 1st for a well-deserved toast! Cheers (or should I say, Clink!).

New Dawn Distilling

With intention from grain to glass | Black woman owned | Sustainably produced | Prioritize diverse and authentic partnerships | Must be 21+

https://www.newdawndistilling.com
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