Operation Clear the Shelves or the Online Inventory (you know what I mean)

What Uncle Nearest’s Receivership Teaches Us About the Industry

The recent news surrounding the Uncle Nearest receivership is a stark reminder of the challenges faced by Black-owned businesses, and why it is critical to support Black and women-owned spirits companies like New Dawn. This is a call to action for all of us. While the specifics of the Uncle Nearest situation are still unfolding, this much is crystal clear: your support matters, and it matters before businesses face dire financial straits and the threat of losing their autonomy.

It’s easy to celebrate success stories, but true support means investing in and championing these businesses when they are in their growth phase, when they need it most. We've seen countless examples throughout history where successful Black enterprises have been undermined, absorbed, or outright taken when they become too prosperous. This pattern is not new, and it's something we can actively work to disrupt.

Consider New Dawn Distilling. We are creating award-winning whiskeys, supporting the environment through our sustainability efforts, and building legacies within our communities. But we need consistent, proactive support to thrive and avoid the kind of situations that can lead to bankruptcy, liquidation, or receivership. #drinkyourwhiskey #operationcleartheshelves 

Supporting Black businesses isn't just about buying a product; it's about investing in economic empowerment, community development, and challenging systemic inequities. It’s about ensuring that wealth circulates within our communities and that the legacies built by Black entrepreneurs remain in their hands.

So, let this be your sign. Don't wait for a crisis to rally. Seek out Black-owned businesses in your area and online. Make them your first choice for your everyday needs and special occasions. Share their stories, amplify their voices, and advocate for their success. Let's make sure that "clearing the shelves" or "clearing the online inventory" for Black businesses happens because of overwhelming demand, not because they are being forced into receiverships or to  liquidate.

Your proactive support is the most powerful tool for building a strong, self-sustaining Black economy. Let's support our own, and let's do it now!

Operation Clear the Shelves Frequently Asked Questions

Q: What is Operation Clear the Shelves?

A: Operation Clear the Shelves is an initiative started by Uncle Nearest  to clear the shelves or online inventory of black-owned spirits brands to demonstrate demand for our products.

Q: Why are you doing this?

A: We are doing this in response to the Uncle Nearest receivership, a reminder of the challenges black businesses face in reaching consumers and ultimately retaining strong financial standing and their own autonomy.

Q: Where can I find products included in Operation Clear the Shelves?

A: New Dawn products are available in our shop and shipping to 47 states (soon all 50). You can also find us at local events for Bourbon Heritage Month including Clink Festival in Chicago September 21, Taste of Black Spirits Detroit September 27, and the Black Owned Wine and Spirits Festival in DC October 4.